The Fitness Industry
Today, millions of men, women, and children struggle to keep the pounds off. In the US alone, 65% of adults are overweight, and 30% of the total population is obese. These are alarming figures, so the food and fitness industries are stepping up to help stop this growing epidemic.
The British fitness industry is currently valued at GBP4 billion (about USD8 billion). Fitness facilities have never been more accessible. In the US, USD5.8 billion was spent on fitness equipments in 2000 alone. It is estimated that 33% of US households own and use fitness equipment.